Zetta Snags $12M for Saudi Device Subscription

MENA Signal • January 31, 2026

Saudi Device-as-a-Service startup Zetta closed a $12 million Series A funding round. Core Vision Investment and National Dimensions Investment led the deal. The capital injection follows a $1.5 million pre-seed round raised last year. Founded by Faisal Al Abdulsalam, Tabreez Mohiuddin, Waleed Altheeb, and Saeeduddin Shah, Zetta offers enterprise hardware subscriptions. Their model lets companies access laptops, desktops, and tablets via flexible payment plans. The service includes maintenance, support, and upgrades, helping firms reduce ownership costs. The funds will fuel Zetta’s expansion in the Saudi market. CEO Badria Masrahi emphasized the company's alignment with the Kingdom's digital transformation.

Why MENA Founders Should Care

This deal sets a rigorous new standard for early-stage growth velocity. Zetta jumped from a pre-seed to a Series A in less than two years. This speed sends a clear message to the ecosystem: investors demand rapid traction. You can no longer rely on a long runway to figure out your business model. A pre-seed round is now expected to be proof of concept, not exploration. To raise a Series A of this size, you must demonstrate scalable unit economics. Investors need to see a growing list of enterprise contracts and deployed devices. Capital is available, but it is strictly reserved for teams executing with precision. If your metrics are flat, you will not get a meeting.

The Saudi DaaS market is moving toward a "winner-takes-most" structure. With $12 million in the bank, Zetta has a massive advantage in inventory and logistics. They can negotiate better deals with suppliers and offer lower prices to clients. Smaller competitors without this financial backing will struggle to keep up. This creates a survival crisis for startups operating in the same niche. You will likely see a wave of consolidation or exits in the coming year. The cost of acquiring enterprise customers and managing hardware is too high for small players. If you are a competitor, you must find a specific niche or sell. The era of fragmented competition is ending as funded players scale.

This success proves investors are ready for "SaaS-ified" business models beyond software. Zetta’s win opens a massive door for founders in capital-heavy industries. The region is hungry for models that turn capital expenses into operational ones. Founders should look closely at logistics, construction, or medical equipment. These sectors require expensive hardware that businesses prefer not to buy outright. If you can wrap that hardware in a service layer, you have a winning pitch. The opportunity lies in building recurring revenue streams around physical assets. This approach provides predictable cash flow and higher valuations than traditional sales. The market is ripe for disruption across any industry with high upfront costs.

The Context

Zetta launched in 2023 to support the Kingdom's rapid digital transformation goals. The startup targets large organizations seeking to modernize without heavy capital investment. Their platform offers subscription plans ranging from 12 to 36 months with flexible payment options. Zetta handles the entire device lifecycle, from readiness assessments to final recovery. The service includes "no-touch" setup and end-of-contract data security, addressing major enterprise pain points. Notably, founder Faisal Al-Abdulsalam also leads Core Vision, the lead investor. This dual role highlights the interconnected nature of Riyadh's investment and founder networks. The funding reflects a broader trend of local capital backing infrastructure plays. Saudi investors are prioritizing startups that align with Vision 2030 objectives. The deal underscores a shift in enterprise thinking toward preserving cash flow.

What's Next

Watch for Zetta to snap up smaller regional competitors to expand inventory. Investors will aggressively audit DaaS rivals to find the next market leader.