Eat App Raises $10M to Dominate India

MENA Signal • January 31, 2026

UAE-based reservation platform Eat App secured $10 million in a Series B extension led by PSG Equity via Zenchef SAS. This funding surpasses the company's original $6 million Series B in 2022, pushing total capital raised beyond $23 million. The capital targets India, where Eat App recently acquired ReserveGo and partnered with Swiggy to capture a larger share of the projected $85 billion food service market.

Why MENA Founders Should Care

Investors are rewarding aggressive execution, not just potential. Eat App didn't just get lucky; it scaled to 2,000 restaurants in India within a single year. That specific traction convinced PSG to pour in more capital during the extension than the initial round. If you want growth capital today, you need concrete metrics in new markets. Global investors like PSG care about unit economics and proven expansion strategies, not regional potential.

The dining tech space is shrinking as players merge to survive. Eat App bought ReserveGo to instantly gain 1,000 restaurants and 5 million monthly reservations. This isn't just growth; it is defensive positioning. Competitors in the region cannot rely on organic growth alone anymore. The pressure is on to either buy scale or get acquired. If you are running a niche SaaS in MENA, expect larger players to use their dry powder to purchase their way into your territory.

Cross-border expansion is the new survival playbook for regional startups. Eat App is showing that a UAE-founded company can successfully tackle massive, complex markets like India. The door is open for MENA founders to look beyond the GCC for volume. The infrastructure supports it now. If you solve a logistics or service problem locally, you likely solve it in high-growth markets like South Asia too. Don't limit your TAM to the Middle East when the world is open.

The Context

Founded in 2015 by Nezar Kadhem and David Feuillard, Eat App started as a cloud-based reservation tool. After a $6 million Series B in 2022, the company focused on stabilizing its core markets in the UAE, US, and UK. This new extension reflects a shift in strategy toward India, a market projected to hit $85 billion by 2028. PSG Equity, through Zenchef, is betting that Eat App can become the dominant infrastructure layer for dine-in restaurants across borders.

What's Next

Watch for Eat App to integrate ReserveGo’s tech across its global network. Expect more MENA SaaS players to pursue Indian acquisitions for volume.